The event is organised by Camera Nazionale della Moda Italiana (CNMI), the National Chamber of Italian Fashion. Around 60 shows are scheduled in the programme, of which 54 will take place in person and 6 in digital format.
The fashion week opens with Prada, with the show planned for 22 September. Among the season’s main novelties are the debut of Moschino’s new creative directors, the duo Loris Messina and Simone Rizzo, as well as the first shows by Portuguese brands Marques’Almeida and Miguel Vieira, Mexican Neithan Herbert, and Victor-Hart.
Traditionally, the week closes with the Giorgio Armani show on Sunday, followed by digital shows on Monday.
Can you actually attend the shows?
Milan Fashion Week runway shows are closed events for industry professionals. Tickets are not available for public sale. Access is granted to accredited journalists, buyers, celebrities, and clients of fashion houses.
Do not trust offers to “get into a show for money” — in most cases, these are either scams or unofficial side events. But that does not mean a visitor to the city will be left without experiences.



Fashion-week events open to visitors
The main public event is Vogue World: Milano. It takes place on the first day of the week, 22 September, at the Galleria Vittorio Emanuele II — the historic glass-covered gallery in the heart of Milan, between the Duomo and La Scala. The evening’s theme is “Where the Future Is Made by Hand”, celebrating Italian craftsmanship and artisanship in the age of technology. The show will be streamed online on Vogue.com.
In addition, during Fashion Week, the city hosts:
CNMI Fashion Hub at Palazzo Morando — an exhibition of young designers, special projects, and live screenings of the shows on a big screen. Entry is free.
Pop-up shops and temporary brand boutiques — many are open to all.
Street style — one of the main attractions. In the Quadrilatero area and at the entrance to the Galleria, you can see some of the most stylishly dressed people in the world. This is a great opportunity to get inspired and even catch the lenses of street photographers.
Milan shopping guide: the Quadrilatero della Moda
If you are coming for shopping, Milan will not disappoint. The main destination is the Quadrilatero della Moda (the Fashion Quadrilateral). This district is bounded by Via Montenapoleone, Via Manzoni, Via della Spiga, and Corso Venezia. It is home to flagship boutiques of all luxury houses.
In 2024, Via Montenapoleone overtook Fifth Avenue in New York in terms of rental value and became the most expensive shopping street in the world. Shopping here is not just about purchases — it is part of Milanese culture. Even if you are not planning major expenses, a stroll along these streets is worthwhile for the atmosphere and the window displays.
Beyond luxury: outlets, vintage and mid-range
The Galleria Vittorio Emanuele II is another iconic spot. It houses boutiques of Prada, Gucci, and other brands, as well as historic cafés.
Luxury is not the only option. Outside the city, there are major outlets:
Serravalle Designer Outlet — one of the largest in Europe. About an hour’s drive from Milan, with over 200 boutiques offering discounts of 30–70% year-round.
Fidenza Village — an outlet village between Milan and Bologna. Over 130 boutiques, discounts up to 70%, and a good gastronomic area.
Within the city, consider:
Corso Buenos Aires — one of the longest shopping streets in Europe. Mid-range clothing and authentic Italian brands.
The areas around Brera and Navigli — here you will find many vintage and second-hand shops where you can discover unique pieces, if that appeals to you.
Tax-free shopping and how it works
As a non-EU resident, you are entitled to a VAT (Value Added Tax) refund when exporting goods from Europe. From 1 July 2026, a simplified invoice validation procedure is in effect in Italy.
The minimum purchase amount in a single store for tax-free processing is €70 (VAT included). The refund can be collected at the airport before departure. Keep all your receipts and ask the store for a special tax-free form.
Getting there, where to stay and when to book
Flights
You can fly direct from Dubai (DXB) to Milan with several airlines. For example, the daytime flight FZ1571 by flydubai departs Dubai at 13:40 and arrives at Bergamo Airport (BGY) at 22:40, with a flight time of about 7 hours.
Milan is served by three airports:
- MXP (Malpensa) — the main international airport, the largest.
- LIN (Linate) — closest to the city centre, handling European flights.
- BGY (Bergamo) — popular with low-cost carriers.
From the airports, you can reach the city by train (Malpensa Express), bus, taxi, or transfer.
Visa
UAE nationals can stay in Italy without a visa for up to 90 days within any 180-day period. UAE residents holding passports from countries that require a visa need to apply for a Schengen visa in advance. We can assist with this — more details at the end of the article.
Where to stay in Milan: neighbourhoods and hotels
The choice of area depends on your plans. For Fashion Week, it is most convenient to stay in or near the centre.
- Quadrilatero (Gold Square) — within walking distance of boutiques, the Galleria, and key events. Hotels here are premium.
- Brera — a characterful district with art galleries, vintage shops, and good restaurants. Close to the centre but slightly quieter. One of the area’s best hotels is Palazzo Parigi Hotel & Grand Spa, awarded one MICHELIN star.
- Porta Nuova / Garibaldi — a modern business district with skyscrapers, new hotels, and excellent transport links.
Tip: book your hotel well in advance.
How to get a visa to Italy from the UAE for Milan Fashion Week
If you are planning a trip to Milan Fashion Week and your passport requires a Schengen visa, we have prepared a detailed guide for you. UAE nationals do not need a visa — they benefit from visa-free travel for up to 90 days.
Through which country should you submit your application?
Italy is the right choice if you are spending your time only there or if it is the main country of your trip. This means you are spending the most time there.
If you are planning to visit several Schengen countries, the rule applies: apply through the country where you will spend the most nights. If the number of nights in two countries is equal, apply through the country of first entry.
For Fashion Week, this is logical: the main purpose of your trip is Italy, and all documents in your application should confirm this itinerary.
We wrote very detailed information about the Italian visa from the UAE in this article.
What to expect at Fashion Week and an important tip
Milan Fashion Week is an event that significantly increases demand for hotels, flights, and visa slots. Accommodation prices can rise by 2–3 times above standard rates. It is best to book accommodation 3–6 months in advance.
The most spectacular shows are closed to the general public, but the city’s atmosphere, pop-up shops, street style, and public events like Vogue World: Milano make this a unique time to visit.
Plan your visa application with this peak season in mind. Book your appointment early, and after you receive your visa, book your accommodation with peace of mind, knowing your exact dates.
Going to Milan? Sort your Schengen with us
Applying for a Schengen visa is a standard procedure, yet it requires very careful preparation. We know the UAE well. We understand the specifics of submitting documents through local visa application centres and what visa officers usually pay attention to when reviewing applications. We also know how to prepare a convincing cover letter if your financial transfers are not fully transparent or if family members hold passports from different countries.
Need fast, professional visa assistance?
Contact our team
Milan Fashion Week 2026 runs from 22 to 28 September and focuses on womenswear Spring/Summer 2027 collections.
It is virtually impossible for regular tourists to attend the official runway shows — they are closed to accredited industry professionals (press, buyers), invited guests, and clients of fashion houses.
The best shopping is in the Quadrilatero della Moda (Fashion Quadrilateral), especially along Via Montenapoleone and Via della Spiga.
Yes, non-EU residents can claim a VAT refund on purchases of €70 or more in a single store.
The main public event is Vogue World: Milano at the Galleria Vittorio Emanuele II on 22 September, along with pop-up shops, exhibitions, and street fashion.
UAE nationals do not need a visa (up to 90 days). Residents with passports from other countries may require a Schengen visa.